service marketing Archives

Marketing

What is Productization Of Services? and why it is so important for companies?

What is the Productization of services? why is it so important to service-based companies? How do companies go about Achieving it? This is one of the parts of service marketing. Before this please check the Definition and Characteristics of services. What is the Productization of services? Productization of services is Read more…

By mukeshkannaya, 4 yearsJuly 30, 2019 ago

Marketing

What is Service Marketing Definition and its Characteristics?

When it comes to marketing everything is not about selling a product for a company. There is another thing called services. Which are teaching, Consultants, Software devoloper, accounting, cleaning, medical treatment, etc which are non-physical. And what is the service marketing definition? and characteristics of services. Economic activities whose output Read more…

By mukeshkannaya, 4 yearsJuly 8, 2019 ago